Ambition 2035 Toolkit

How to use this toolkit

Be an Ambition 2035 champion

Since launching Ambition 2035, there has been growing interest from members, partners, and others in Canada’s ocean community to help raise awareness around what 5x growth means for our ocean economy and the role we all play in it.

In addition to attending events, participating in roundtables and joining committees to advance key areas of growth and our collective efforts behind it, you have also asked for digital and print assets so you can further show your support for this growth ambition.

This toolkit is the first installment to help get the ball rolling. We encourage you to use the logo, visual assets, and drafted copy as you wish. Note that you don’t have to use everything or anything. Use what makes sense for you and your organization.

Given this is just the beginning, we’d love to hear what other Ambition 2035 materials you would find useful. Feel free to email us at ambition2035@oceansupercluster.ca.

Badge

This badge can be used in various aspects. Consider adding it to your website, displaying it proudly at the top or confidently at the bottom within the footer—the placement is really up to you. It’s meant to signify that you are part of a growing number of organizations that, together, support the ambition for a $220
billion, 5x growth potential in Canada’s ocean economy.

The toolkit provides two options in both PNG and SVG formats. Your digital or web services team should be able to easily add this graphic wherever it works best for your organization. If you have any questions on how to use this or any other asset, please let us know!

Social cover images

Consider updating your business profile cover pages. Two creative options are provided. You can also consider placing the badge as a graphic element within your existing social profile imagery.

Social posts

We’ve drafted a few social posts to start talking about Ambition 2035 (if you haven’t already). There is a lot of helpful information on our website to pull from too. We encourage you to tag other partners, business influencers, investors and government representatives! Copy length is appropriate for all platforms.

Email Signature

Consider updating your organization’s email signature. Select from two options: a graphic banner or a text-based, responsive design.

Postcards

These help to explain how we’ll achieve Ambition 2035 together. They are available in print, digital, and PowerPoint formats. You can use them as you wish, including in your e-newsletter, on your intranet, or in an e-mail to someone who’s interested in knowing more.