Canada’s Ocean Supercluster teams up with ocean companies and Shawn Kanungo in launch of national “On the Job” ocean careers awareness campaign

Today, Canada’s Ocean Supercluster (OSC) has launched its official teaser to its national ocean
careers campaign, called On the Job. The six-part awareness campaign, which will be promoted
across social media and a variety of digital platforms, aims to provide youth ages 18-30 with an
inside look at the kinds of roles for workers with a variety of skillsets and experiences across the
ocean sector.

“As the ocean economy is set to outpace the growth of the broader ocean economy globally,
Canada has the opportunity to lead and realize significant growth through Ambition 2035 – a 5X
growth potential in Canada’s sustainable ocean economy,” said Kendra MacDonald, CEO of
Canada’s Ocean Supercluster. “This will not be possible without a well-skilled, diverse
workforce that is ready to take on the jobs of our current and future ocean economy in

MacDonald says access to talent is critical to the kind of transformational growth that is
possible in ocean in Canada, citing many Canadian companies operating in the ocean economy
struggle to find the talent they need to support growing market demands and an increased
customer base.

Drawing on his inquisitive nature and dynamic style of engagement, the OSC teamed up with
renowned innovation speaker, author and strategist, Shawn Kanungo to host the awareness
campaign. Kanungo spent a day taking on assigned in-demand jobs across six different
organizations in Canada’s ocean sector including Virtual Marine, Sensor Technology, Marine
Thinking, Cascadia Seaweed, Katal Energy, and Clearwater.

“After travelling around the country meeting with ocean tech entrepreneurs, it’s undeniable
this space is ready to explode,” said Shawn Kanungo. “The next billion-dollar companies will be
built in the ocean industry. We don’t just need bodies, we need people that are hungry to build,
lead and create a dent in the universe in a variety of roles.”

The On the Job national awareness campaign will be on the market for at least a 12 month
period. The teaser can be viewed here: OSC Presents – On The Job with Shawn Kanungo

Quick facts:

Ambition 2035 is a 5X growth ambition for Canada’s ocean sector by 2035 which
identifies six key drivers: scaled ocean energy, sustainable seafood, marine shipping,
ocean technology, ocean tourism, and public sector.

In 2018 Marine sectors in Canada contributed to provincial, regional and national
economies with activities that represented 1.6% of both Canada’s total employment and
gross domestic product (GDP) estimates.

Nearly seven million Canadians live in coastal communities that rely heavily on ocean
industries. Combined, these industries contribute $36.6 billion to our annual GDP and
support almost 300,000 jobs.

About Canada’s Ocean Supercluster
Canada’s Ocean Supercluster accelerates the development and commercialization of made-in-
Canada ocean solutions in energy transition, food security, future of transport, and climate
change while also growing more companies, creating more jobs, and attracting ocean talent. As
Canada’s national ocean cluster, the OSC is a convenor of members, partners, and networks
and a catalyst for transformative growth that helps build the robust ecosystem needed to help
realize Ambition 2035 – a 5X growth potential in ocean in Canada by 2035. To date, the OSC has
approved more than 90 projects which will deliver more than 200 new made-in-Canada ocean
products, processes, and services to sell to the world. For more information visit

Media Contacts:
Nancy Andrews
Canada’s Ocean Supercluster