Growing the Blue Economy

By: Kendra MacDonald, CEO, Canada’s Ocean Supercluster

As the CEO of Canada’s Ocean Supercluster, I am continually reminded of a striking reality: Canada, a nation blessed with the world’s longest coastline, currently captures only about half the global average value from our ocean economy. Recognizing this underutilization presents a significant opportunity for improvement, not only economically but also for the betterment of our planet’s well-being. 

Recently, during an interview on the Insights Podcast with Don Mills and David Campbell, I had the opportunity to explore a number of topics including the collective ocean ambition for Canada we launched last year, Ambition 2035. This national platform is designed to bring Canada’s ocean network together around the potential to grow Canada’s sustainable ocean economy 5X by the year 2035.